Levis Water<Less, 2011
Regent Street

Made as part of the RIBA Regent Street Windows project and coinciding with the launch of the Levi’s® Water<Less jeans – made using significantly less water, this sculpture is based on water and fluidity – over 100 pairs of jeans are fixed together in the form of a giant whirlpool. The piece uses 120 pairs of jeans riveted together using over 1000 copper rivets. It measures 9.4 x 4.8m and is 3m high.

Fabricated and installed by Millimetre.

 
085 002.jpg
085 018.jpg