Olympic Pavilion

In April 2011 we were shortlisted to submit for a competition to design the Coca-Cola London 2012 Summer Olympic and Paralympic Pavilion.  In overlapping configurations and varying size, over two hundred umbrellas carrying Coca-Cola 2012 graphics provide the roofing, cladding and interior decoration to our pavilion. It was proposed that following the Games the Coca-Cola 2012 Olympic umbrellas become giant souvenirs, donated to youth groups for sporting events, to create positive association between Coca-Cola, British youth, and sporting endeavour.

Client: Coca-Cola
Year: 2011